Exploring Value-Added Agriculture
“Your uniqueness is the only source of profitability that cannot be competed away, and thus, is the only source of sustainable profits.” –John Ikerd Introduction The quote above by John Ikerd cannot more aptly portray the prospect value addition holds for agricultural growth. Briefly put, value-added agriculture entails changing a raw agricultural product into something new through packaging, processing, cooling, drying, extracting or any other type of process that differentiates the product from the original raw commodity. Examples of value added agricultural products include cassava flour, bagged salad mix, cassava bread, black soaps and sausages. Definition This definition of value-added agriculture is from the U.S. Department of Agriculture, Rural Business Development. Value-added products are defined as follows: A change in the physical state or form of the product (such as milling wheat into flour or making strawberries into jam). The production of a pro...